Kerala Tourism - Branding a Tourist Destination |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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God's Own Country Contd...However, the above facts were not something India could claim to be proud of. The country has a plethora of tourism attractions such as historical monuments, rich and varied cultural heritage, palaces, deserts, highest mountains, coastline, tropical forests, beaches and religious places (among others) that should have ideally attracted tourists in hordes.
About Destination BrandingTourism has always been one of the popular modes of recreation for mankind. Instances of people traveling to places other than their home towns or state or country to take a break from their routine lives have been common since centuries.
As the 'global village'became a reality and a larger number of tourist destinations became easily reachable, the travel and tourism industry became one of the world's largest generators of wealth and employment. The governments of many countries realizing that tourism promised a great opportunity for wealth creation... |
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